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1 customer loyalty management
марк. управление верностью клиентов* (методика анализа потребностей потребителей и планирования полного комлекса обслуживания клиентов от первого контакта до постпродажного обслуживания таким образом, чтобы максимально увеличить верность клиентов компании и ее продуктам)See:Англо-русский экономический словарь > customer loyalty management
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2 customer value management
сокр. CVM1) марк. управление потребительской ценностью* (использование анализа воспринимаемой ценности для разработки маркетинговой и общей стратегии компании)The goal of customer value management ( CVM) is to deliver optimal value to customers — to align business metrics, improvement programs, capabilities, processes, organization and infrastructure with customer-defined value. In other words, to create the kind of business that can deliver to customers exactly what they want.
See:2) марк. управление ценностью клиентов* (оценка полной прибыльности отдельных клиентов и выстраивание политики работы с клиентами с учетом этой информации)See:Англо-русский экономический словарь > customer value management
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3 customer loyalty
марк. = consumer loyaltySee:* * *надежность клиентуры; лояльность клиентуры; постоянство клиентуры. . Словарь экономических терминов . -
4 loyalty bonus
торг. бонус [премия\] за лояльность (бонус, предоставляемый лицам, регулярно совершающим покупки или в течение длительного времени пользующимся услугами данной компании; как правило, предусматривает начисление баллов за каждую покупку, а по достижении определенного количества баллов — предоставление права выбрать бесплатный товар или товары в пределах определенной суммы; также может существовать в виде дополнительных скидок, начинающих действовать после достижения определенной суммарной стоимости покупок)See:* * * -
5 loyalty programme
марк. программа укрепления [усиления\] лояльности (маркетинговая программа, предназначенная для усиления приверженности покупателей к торговой марке фирмы путем установления стабильных долгосрочных отношений с покупателями; напр., использование вознаграждений при покупке на определенную сумму или после совершения определенного числа покупок)Syn:See: -
6 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
7 loyalty
MARKETING loyalty card carte f de fidélité;loyalty discount remise f de fidélité;loyalty magazine = magazine publié par une chaîne de magasins, une banque etc pour ses clients;loyalty programme programme m de fidélisation;loyalty scheme programme de fidélisationIn a bid to capitalise on the growth of relationship marketing, AT&T is preparing to launch a managed loyalty programme linking the functions of a loyalty card, call centre, customer database analysis and campaign management.
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8 marketing management
сокр. MKM упр. управление маркетингом, маркетинговый менеджмент (действия компании по регулированию маркетинговой деятельности; также соответствующая учебная дисциплина, преподаваемая в бизнес-школах)Syn:See:marketing control, marketing planning, marketing manager, brand management, advertising management, channel management, customer equity management, customer loyalty management, customer value management* * * -
9 disloyalty
См. также в других словарях:
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